Corporate gifting can be a fun and heartwarming process. After all, it is usually to celebrate an occasion with your stakeholders or express gratitude towards them.
However, it's not always easy to constantly brainstorm new ideas on how can you further elevate your corporate gifts without them looking too overused or cliche. With so many different occasions we want to send out corporate gifts, ideas can run dry.
But not to worry, as industry leaders in the gifting industry, we would love to share some corporate gifts themes and ideas you can consider for your next corporate gifting!
1. Colour Themes
When in doubt, setting colour themes for your corporate gifts is one of the safest options.
Adhering to a specific colour palette for your gift will make the items look much more cohesive and aesthetically pleasing. If you are using a signature colour that represents your brand or product, a colour-themed gift will also ensure it stays consistent with your overall branding.
You can either set a specific colour theme and incorporate items with different shades of the same colour, or get creative by setting a colour palette that can incorporate items with colours that are complementary to one another.
Whichever you choose to go with, setting an overarching colour theme can help guide you in the item selection, while guaranteeing that the gifts look luxurious and Instagram-worthy.
2. Festive Themes
If you are new to corporate gifting and might feel a bit awkward sending your clients gifts out of the blue, festive-themed corporate gifts will give you the perfect excuse to do so.
But instead of buying store-bought festive gifts or hampers, by thoughtfully curating your branded corporate gifts in line with the festivities, you might just win your client’s hearts.
Here are some helpful tips on how to stand out from the rest of the festive gifts:
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Unique Packaging
Is there a way you can elevate the gift kit by a creative packaging that is aligned with your brand/products?
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Include Personalised Items
Nobody would say no to personalised items. This is simply because it shows you took the initiative to think about them and curate a gift specially just for them and no one else.
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Dig Deeper Into The Meaning Of The Festivity
Is there a way you can dive deeper into the significance and meaning of the festivity as compared to opting for the generic festive items?
3. Occasions Theme
Another useful theme you can incorporate into your corporate gifting process is by curating it according to a specific occasion or setting that reflects your brand values. This could be a really fun one, and the possibilities are infinite, so you can continuously explore different occasion themes throughout the year.
"If you are a skincare brand, other than exploring an at-home spa day theme, you can also explore a girls' sleepover theme."
"If you are a coffee brand, other than exploring a mindful morning routine theme, you can also explore a cafe experience at home theme."
"If you are a snacks brand, other than exploring a weekend picnic theme, you can explore a games night with friends theme."
The best thing about exploring occasion themes is there is not set deadlines to which you have to send out your corporate gifts, so you have the liberty to pick a timeline that is ideal to your brand!
4. Experiential or Interactive Themes
This is a really exciting way you can curate your corporate gifts that will spark curiosity and excitement among your stakeholders.
Experiential or interactive themes will take the recipients on a ride as compared to just passively receiving your gifts.
It could be including a special puzzle or code they need to crack upon receiving the gift, or that it comes in an unexpected packaging that would highlight your product positioning, or it could be a gift that encourages them to use the items provided to create something on their own.
With the use of these thematics for your corporate gifts, you get to include your recipients in the storytelling process and create an impactful moment that is memorable.
5. Brand Collaborations
This is a bit of a bonus for you - but a strategic brand collaboration will create a sense of novelty for your corporate clients.
By collaborating with another brand that may share similar values, or further emphasise your product positioning with a specific target audience, it could create a stronger impression through your corporate gifts.
If you are unsure of how to choose the right brand to collaborate with, you can explore these questions to help you decide:
- What is the key messaging I want to express with my corporate gift?
- Are there any other non-competing products or services that share similar values/messaging?
- Are our brands similar in size (eg: local brands, SMEs, MNCs)?
- Will the brand collaboration benefit both our brands?
With that, you will be able to identify which brands you can collaborate with, and just take the leap of faith to reach out to them. Who knows, instead of a one-off collaboration for a corporate gift, it could be a longer-term collaboration that can benefit both your brands!
Corporate gifting can be a stressful process, but it really doesn't have to be. Sometimes all it takes is some thought and creativity put into it, and explore gifting angles that you may not typically think about.
Whether you are looking for us to help curate premium corporate gifts for your clients, or would like our team to help brainstorm and curate creative & unique corporate gifts that will stand out, do reach out to us via email at corporate@wishful.my or WhatsApp us at +6012 733 1246 with your enquiries and we will get back to you.
If you would like to explore some corporate gift ideas to include, you can check out this article: Thoughtful Corporate Gift Ideas to Impress Your Clients
