Corporate gifting is something that is no stranger to most of us.
But for those who might be unfamiliar with the term, corporate gifts for clients are meant to show your clients you are thinking about them, and expressing your care and appreciation towards the business partnership that you share.
Nevertheless, throughout the years, corporate gifting could become something a bit generic, and we may have run out of ideas as to what to give, and end up with pretty much the same repetitive items.
I am sure we all have been there:
"Oh, it's the Mooncake Festival, let's send our clients some mooncakes."
"Oh, it's our company anniversary, let's send them some mugs and stationery with our logos."
"Oh, it's our new product launch, let's send them some of our new products to try."
We understand that it could be quite stressful to come up with interesting ideas for your clients. But don’t worry, with our years of experience in meaningful corporate gifting, we are here to share some tips that will hopefully be helpful to you.
Here are some corporate gifting tips and ideas that are sure to make your brand and business stand out from the crowd and successfully impress your clients.
1. Beautiful packaging designs that leave a lasting impression.
Humans are highly visual creatures. When you are looking to capture the attention of your clients, a beautifully presented gift will definitely give you an advantage.
If you know your client is a reputable one that probably receives corporate gifts all year long, you would want to make sure your gift stands out. The last thing we want is for our gift items to end up in a box hidden somewhere in the office and long forgotten.
So the next time you are looking to send a corporate gift box to your client, remember to put some additional thought and effort into its packaging. Whether it is expressed through premium, high quality gift boxes, or creative packaging such as wooden crates or sustainable materials, the possibilities are endless.
That way, from the time your gift is delivered to their doorstep, it will be met with excited oohs and ahhs.
Who knows, your gift might be so captivating that your client decides to share it on social media. That would indeed be a bonus for your brand!
2. Unique items that are practical and purposeful.
With so many different competitors sending out corporate gifts, it's also helpful if we incorporate thoughtful, unique items that are memorable.
As much as mugs, diaries or stationery are great gifts, perhaps we can explore some out-of-the-box ideas that tell a better story and leave a stronger impact for your clients.
Here are a few questions you can ask yourself when deciding what items to include:
Why am I sending them a corporate gift?
(eg: celebrating your product launch, appreciation for their contribution to your business etc)
What mood do I want the gift to express?
(eg: heartwarming, humorous etc)
What unique items can help me position my brand in a creative way?
(eg: a vanilla scented candle to remind them of my ice cream brand)
Do all the items relate with my theme perfectly?
(eg: the items are meant to equip my client during their travels etc)
If you are still unsure on how to curate your ideal corporate gift, our team is more than happy to provide you with end-to-end customised corporate gifting services.
That way, you can leave this worry to us while you focus on the relationship building with your client.
3. Highlight your brand, products or services tastefully (and creatively!).
Corporate gifting is the perfect way to remind your client of your brand. That doesn't mean the only option is to print your branding and logo on all the items. It’s important to remember, you want to make the gift about them as much as it is about you.
Get creative on the ways you can highlight your brand. Include complementary items that position your products in a way that fits their lifestyle.
If you are a home and living brand, explore thematics and complementary items that focus on cosy moments at home. If you are a beauty brand, highlight your brand values by including items that celebrate beauty and body positivity.
You know your brand best - so take some time to dig deep. It will make an impactful difference on your client if your brand is highlighted in a cohesive and memorable manner.
And that’s it, folks! We hope these tips will inspire you further for your next corporate gifting effort.
When it comes to corporate gifting, it’s important to remind ourselves of the meaning behind this gesture. Your sincerity and thoughtfulness will go a long way in making a lasting impression on your clients.
If you are looking for a corporate gifting supplier or a curated gifting company that can help you through this process, look no further. Our team at WISHFUL are experienced in curating customised corporate gifting - from the ideation all the way until delivery fulfilment, we are more than happy to support you.
All you need to do is reach us via email at firstname.lastname@example.org or WhatsApp us at +6012 733 1246 with your enquiries and we will get back to you. Happy Gifting!