If you have been following WISHFUL for a while now, you will know we love including healthy snacks like nuts and dried fruits into our gifts, no matter what the occasion is.
After all, who would say no to healthy snacks that they can munch on while reaping its benefits?
To dive further into exploring health and wellness gifts for our loved ones, we are incredibly honoured to interview one of our key partners, Signature Market, a Malaysian direct-to-consumer e-commerce platform that provides health and wellness products at an affordable price. Many of our WISHFUL gift kits include healthy snacks directly sourced from Signature Market too!
We speak to Edwin Wang, CEO and Co-Founder of Signature Market to understand how they scale as a business, and tips on healthy living while exploring health and wellness gift ideas for your loved ones.
1. Tell us a little bit about yourself and how you decided to kickstart Signature Market.
I am Edwin Wang, CEO & Co-Founder of Signature Market. My Co-Founder and I started Signature Market in 2014 to educate Malaysian consumers on having an elevated and healthier lifestyle.
Whenever we go overseas, we find a lot of amazing health & wellness products there. Unfortunately, the price point is too high for us here locally. That is when we decided to start Signature Market to source these products and sell it directly to our consumers using the direct-to-consumer model.
Since such products are very new to Malaysian consumers at that time, we put a lot of effort into educating the benefits of conscious living. We believe that a healthy lifestyle does not only include eating right and exercising but our mental and spiritual well-being is important too. Today we are a lifestyle company that promotes overall well-being that touches on body, mind and spirit.
2. With health and wellness products getting more traction among Malaysians, how does Signature Market stand out from other competitors?
As the market leader, we always focus on working with other industry players to create innovative products & creations so Malaysian brands can compete in the international arena.
We believe that to stand out, the best way is to be ourselves and be proud of it.
We love coming up with creative products with very unique Malaysian characteristics to them.
With Malaysia being rich in culture due to the different races and cultures we have here locally, this is something we can play to our strengths to come up with unique products that can be relatable to audiences across Asian countries.
One of our proudest creations is our bite-sized papadum chips coated with spicy tomato seasoning as a tribute to the Indian food we all know and love.
3. Signature Market was able to scale as a business very successfully. What is your advice for aspiring entrepreneurs?
For us, we focus a lot on our purpose as a business. We are constantly asking ourselves how can we scale our business further so we can impact more people’s lives. Once we are clear about our goals, we focus on creating impactful experiences that deliver joy and excitement to our customers. Then, we express our love and gratitude to these customers which then often times, turn them into our loyal fans.
At the end of the day, a business is a long-term commitment, and as a brand, we need to continuously impact our consumers and fans positively to retain them and scale our business.
4. Since the pandemic, our health and immunity have become more important than ever. What are some health tips you would recommend for people to stay healthy?
Eat moderately. For me, eating small amounts of quality food is better than lots of junk food.
- Go back to the basics and eat real whole food with real natural ingredients.
Taking care of our mental health is extremely important. Staying happy & fulfilled every day is the biggest secret to healthy well-being. When we are happy, our immune system will be working well. When we are under stress, our immune system stops operating the way it should, and that’s when we tend to fall sick.
- Do whatever it takes to make sure we have deep quality sleep every day. Sleep heals all sickness.
Healthy Gifts Recommendations:
5. What are some signature products that are suited as gifts for senior citizens?
All of our products are suitable for senior citizens! My dad & mom consume a lot of Signature Market products too. The key reminder here is to consume everything in moderation.
6. What are some family favourite items that everyone will love?
Healthy snacks that most people would love from Signature Market are our roasted nuts and dried fruits range. We pride ourselves on our dedication throughout the years to perfectly curate our products, all our products have become fan favourites!
7. Do share some luxurious healthy products that are great to impress clients.
You can check out our bundle gift sets that are value for money while impressing your clients with an interesting variety of healthy products. Besides food items, we also have our sister brand, Plant Origins which provides essential oil-based personal care products and aromatherapy starter kits that can be thoughtful gifts for your clients as well.
Thank you so much once again to Signature Market for coming on board to share these inspiring insights that we hope are valuable to our audience! Edwin has definitely inspired us to live a more mindful and healthy life that focuses on our body, mind & spirit wellbeing as a whole.
If you are looking for a WISHFUL curated gift set that includes healthy snacks from Signature Market, you can check out these gifts for various occasions:
Full Moon Gift Set
to celebrate the auspicious full moon of your newborn baby.
New Mom Gift Set
for a mom-to-be or a new mother who has recently gave birth to a bundle of joy.
Wildflower Gift Set
for the superwomen in our lives who deserves some good pampering.
Guo Da Li Gift Set
For the meaningful tradition of the groom’s family presenting a gift to the bride’s family to ask her hand in marriage.
If you are looking for any other gift sets under our collections, you can check it out HERE. If you are looking for a customised gift, you can reach out to us at email@example.com or WhatsApp us at +6012 733 1672 and our team will support you.