Our Story

Hello there, welcome to WISHFUL Curated Gifting!

Just like that, it has been three years since the start of our company. From a two-person team (yes, just the co-founders!) receiving and packing orders from our kitchen tables and living rooms in September 2019, we have now grown to a team of over 15 dedicated creative and operational talents with a mission to curate purposeful, practical and beautiful gifts that make an impact and create a lasting impression.

More than just offering gifts that are aesthetically pleasing, our goal as a business is to be the bridge between our clients and their recipients, as we believe that gifting has the ability to build and transform our personal and business relationships.

Finding the perfect gift and putting them together cohesively to reflect your relationship or company identity can be a daunting task, and executing them seamlessly by shipping one gift to a city far away, or delivering 1,000 different personalised gift sets to 1,000 different addresses can be an even bigger challenge.

We know how tedious (and stressful) this process can be, so you can now leave the heavy lifting to us while you enjoy the fun parts only- by picking out ready gifts from our online store or customising them with our Customer Service Concierge. Whether it’s just one or 10,000 gift sets, our team is experienced in the process of curation, execution down to fulfillment flawlessly, and we are ready to make magic happen along with you!

Our Mission

We believe that purposeful, practical and beautiful gifts aren’t just products, but meaningful acts of love and honor that can help grow and maintain our most important relationships in a tangible way.



Co-founder, Creative Director

Careen is a born entrepreneur with a knack for creativity and eye for detail. Growing up in a big family of 9, she had always been on a lookout for opportunities to gain experiences while supporting herself through university. Some of the working experiences under her belt include being a preschool teacher, café barista, dance instructor, emcee and presenter, actress, model, blogger and social media influencer, freelance marketer and branding consultant, among others.

Prior to co-founding WISHFUL Curated Gifting, Careen graduated with a Bachelor’s Degree in Communications and Media Management, and went on to starting her passion businesses- Chiq Fliq, online female apparel boutique and The White Atelier, a bespoke bridal boutique.

Two years ago, Careen met Priscilla at a wedding industry networking event, discovered their mutual passion in gifting, and the rest was history!

Fun facts about Careen: Loves all things Japanese, a good long drive with her favourite podcast, snuggling with her two sons every chance she gets.


Co-founder, Operations Director

Priscilla can be best described as an iron lady. She thinks on her feet, has an incredible ability to multitask, problem-solve analytically and is a natural with numbers and stats!

With a Bachelor’s Degree in Public Relations, she has experience in various industries such as Fintech & Insurtech, Banking and Insurance, and latest being Wedding Planning and Coordination by co-founding Story & Matter prior to WISHFUL.

It was at a wedding industry networking event that Priscilla and Careen crossed paths, discovered and aligned their passion for gifting, and decided to start WISHFUL Curated Gifting together.

Fun facts about Priscilla: She is passionate about Mala Hotpot, and loves a good, long drive on the road with her favourite playlist on, and spending quality time with her two kids on the weekends!